At the Advent weekends wonderful, wooden stalls selling typical local products are set up in the alleys of Sarentino village. Here you can admire the stunning quill-embroidered artworks and attend the "Klöckeln", a typical Advent tradition of the valley. Treat your palate with the delicious local food offered by the food stalls. Warm up with a cup of mulled wine and try the exquisite Sarner Striezl yeast pastry with speck to better bear the freezing winter cold. The village's bars, cafés and restaurants take part in the Alpine Advent of the Val Sarentino as well.

In 2025, the Alpine Advent in the Val Sarentino (Alpenadvent Sarntal) celebrates its 21st anniversary. During these years, the stallholders of this special Christmas market have always pursued their goal of making this event memorable by preserving local traditions and by creating a rich entertainment programme. Local music groups playing Christmas songs and a special entertainment programme for children, as well as a handicraft workshop make this Christmas market a truly unique experience. Furthermore you can take part in horse-drawn carriage tours, traditional bread baking workshops and admire the nativity scene exhibition in the Museum at the Rohrerhaus, as well as the living nativity scene in the parish garden.

Before or after the visit at the Christmas Market you can stroll through the shops selling home-made pasta, mountain pine oil, a typical "Sarner Jangger" (a sweater made of sheep wool), trekking shoes and much more.