The highest strawberry growing area in Europe is in the Val Martello in the Val Venosta, situated at an average altitude of 1,300 m a.s.l.
Image gallery: Strawberries from the Val Martello valley
The strawberries from the Val Martello valley, small and particularly sweet, are becoming more and more popular. And they are really something special: The strawberry fields are located in the high-alpine Val Martello valley, which reaches up to 1,800 m a.s.l. Thanks to the unique microclimate, the fruits ripen more slowly here and develop an exceptionally fragrant aroma.
Freshness has priority: After the harvest, the strawberries are brought directly to the fruit cooperative in Martello and to the retail shops. Among them is the South Tyrolean Strawberry World, a farm shop that primarily sells regional products from the farmers of Martello, and where strawberries can be bought from June to September.
The strawberries from the Val Martello valley are celebrated every year at the South Tyrolean Strawberry Festival with the largest strawberry cake and a "Strawberry Queen". In addition, a themed trail leads from the Trattla leisure centre through these magnificent surroundings. By the way: For a few years now, other berries have also been increasingly grown in the Val Martello, including raspberries, blackberries and blueberries.