Once a year, on the last weekend in June, the focus in the Martello valley is set on a delicious red fruit that grows in this valley.
In South Tyrol the strawberries of the Val Martello are famous all over, and every year they are highly coveted and enjoyed with cream or boiled down to jam for the long winter season. But how do the Val Martello valley and the strawberries fit together? The Val Martello, a side valley of the Val Venosta at 1,800 m a.s.l., is the highest strawberry-growing area of Europe. For this reason the oncoming harvest is celebrated every year at the end of June at the Trattla Leisure Centre with the South Tyrolean Strawberry Festival. Right there there's also the South Tyrolean Strawberry World which sells the delicious red fruit in the summer months.
By the way, this festival could be visited in your family holidays: Adults might also want to see the traditional midnight performance, or attend one of the folk music concerts taking place on this occasion. Furthermore the Strawberry Queen is elected and the giant strawberry cake can be tasted. The highlight, however, are still the strawberries!