Every year in June, around 50,000 visitors meet on the plateau of Naz-Sciaves near Bressanone to celebrate together. The mix of different music genres and the relaxed atmosphere in early summer in South Tyrol ensure that the festival attracts more fans every year. The venue is the former NATO site in Naz, which has plenty of space for all visitors. With the festival-camping combo ticket, you can stay overnight directly on site. For getting there, the Bressanone-Naz shuttle bus is available.

After the warm-up party in the village centre, a varied supporting programme with stalls, the "Rookies & Kings Outdoor Experience", and other attractions starts. On stage in recent years have been musicians such as Anthrax and Sepultura, Matthias Reim and Heino, The BossHoss and Mando Diao - Ice Nine Kills, Unantastbar and Eisbrecher are expected to perform in 2026, as are Peter Maffay, "Die Fäaschtbänkler" and the "Kastelruther Spatzen".

The festival was founded by Philipp Burger, the singer of the band Frei.Wild, a German rock band from the municipality of Bressanone. It started in 2011 with a concert to inaugurate the band's tour bus. In that year, they reached number two in the German album charts and were nominated as "National Rock/Alternative Group". Frei.Wild also perform here.