South Tyrol Museum of Tourism - Touriseum

The South Tyrol Museum of Tourism - "Südtiroler Landesmuseum für Tourismus" in German, "Museo Provinciale del Turismo" in Italian - was inaugurated in 2003 at Trauttmansdorff Castle on the outskirts of Merano. In fact, there is no better place for a tourism museum than the holiday residence where Sisi spent her cure stay in Merano twice and undoubtedly boosted tourism in this area. The Touriseum is the first museum of the Alpine area that is completely and exclusively dedicated to the history of tourism. Furthermore it is one of the 11 Provincial Museums of South Tyrol, an entity that also comprises other museums such as the South Tyrolean Cultural History Museum at Tyrol Castle or the South Tyrolean Wine Museum in Caldaro.

The Touriseum boasts a wide range of interesting exhibits as well as life-sized statues, figurines and detailled model exhibits. Make a journey in time, starting about 200 years back in history of tourism. The adventure museum has been implemented in a way that enables the visitors to experience it also autonomously, that is to say on their own. What awaits you is also the funny "South Tyrol Game" for adults and kids on the last floor. By switching you can navigate a ball across a wooden platform, representing the tourism landscape of South Tyrol.

A visit to the Touriseum can be perfectly combined with a visit to the Gardens of Trauttmansdorff Castle (admission included). And how to reach the Touriseum? From the centre of Merano, the road to the Gardens of Trauttmansdorff Castle is well signposted. A large parking space - subject to charge - is located opposite the entrance, furthermore the bus lines 4 and 1B stop here. By foot, you can walk the Sisi Path from the centre of Merano to the Touriseum (about 45 minutes).