schloss trauttmansdorff touriseum
schloss trauttmansdorff touriseum

South Tyrol Museum of Tourism - Touriseum

The Touriseum in the venerable walls of Trauttmansdorff Castle near Merano tells the story of tourism in Tyrol.

The South Tyrol Museum of Tourism - "Südtiroler Landesmuseum für Tourismus" in German, "Museo Provinciale del Turismo" in Italian - was inaugurated in 2003 at Trauttmansdorff Castle on the outskirts of Merano. In fact, there is no better place for a tourism museum than the holiday residence where Sisi spent her cure stay in Merano twice and undoubtedly boosted tourism in this area. The Touriseum is the first museum of the Alpine area that is completely and exclusively dedicated to the history of tourism. Furthermore it is one of the 11 Provincial Museums of South Tyrol, an entity that also comprises other museums such as the South Tyrolean Cultural History Museum at Tyrol Castle or the South Tyrolean Wine Museum in Caldaro.

The Touriseum boasts a wide range of interesting exhibits as well as life-sized statues, figurines and detailled model exhibits. Make a journey in time, starting about 200 years back in history of tourism. The adventure museum has been implemented in a way that enables the visitors to experience it also autonomously, that is to say on their own. What awaits you is also the funny "South Tyrol Game" for adults and kids on the last floor. By switching you can navigate a ball across a wooden platform, representing the tourism landscape of South Tyrol.

A visit to the Touriseum can be perfectly combined with a visit to the Gardens of Trauttmansdorff Castle (admission included). And how to reach the Touriseum? From the centre of Merano, the road to the Gardens of Trauttmansdorff Castle is well signposted. A large parking space - subject to charge - is located opposite the entrance, furthermore the bus lines 4 and 1B stop here. By foot, you can walk the Sisi Path from the centre of Merano to the Touriseum (about 45 minutes).

Contact info

Opening times

The Touriseum will reopen in March 2022 for the summer season.

Suggest an edit/correction

Our editorial staff is always committed to ensuring the highest quality and accuracy of the information we publish. If you have suggestions to improve this page you can send them to us using the form below. Thank you in advance!

Close

Suggested accommodations

Tips and more infos