South Tyrol Museum of Tourism - Touriseum

The Touriseum, the South Tyrol Museum of Tourism, can be visited at Castel Trauttmansdorff near Merano.

The South Tyrol Museum of Tourism was inaugurated on March 15, 2003, at Castel Trauttmansdorff in Merano, place where the Empress Elisabeth of Austria used to spend her holidays. In fact, there is no better place for a tourism museum than the holiday residence where “Sisi” spent her holidays in Merano twice and undoubtedly boosted tourism in this area. By the way, the Touriseum is the first museum of the Alpine area that is completely dedicated to the history of tourism.

Like the South Tyrol Museum of Archeology, also the Touriseum makes part of the Provincial Museums of South Tyrol. The museum boasts a wide range of interesting exhibits as well as life-sized statues and figurines and detailled model exhibits. Make a journey in time, starting about 200 years back in history of tourism. Furthermore there is a “Südtirol Spiel”, a funny game for adults and kids. By switching you can navigate a ball across a wooden platform, representing the tourism landscape of South Tyrol.

The South Tyrol Museum of Tourism has been implemented in a way that enables the visitors to visit the museum also autonomously, that is to say on their own. By the way, a visit to this museum can be perfectly combined with a visit to the Botanic Gardens of Trauttmansdorff Castle. So we really recommend you to arrange enough time for the two museums!

Opening hours:
from April 1 to October 15, 2017:
daily from 9 am to 7 pm (last admission: 6 pm)
from October 16 to October 31, 2017:
daily from 9 am to 6 pm (last admission: 5 pm)
from November 1 to November 15, 2017:
daily from 9 am to 5 pm (last admission: 4 pm)
Fridays in June, July and August:
open from 9 am to 11 pm (last admission: 10 pm)

13.00 Euros (adults), free for kids under 6 years
9.00 Euros (children and young people from 6 to 18 years, students)
10.50 Euros (seniors over 65)
7.50 Euros (Summer Nights Pass, Fridays from 6 pm)
7.50 Euros (Late-Autumn Pass, in November, free under 18 years)
family ticket available
admission to the Botanic Gardens included

Further information:
phone: +39 0473 255655,

Suggested accommodations

  1. Hotel Hohenwart

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  2. Hotel La Maiena

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  3. Hotel Petra

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  4. Design Hotel Tyrol

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  5. Hotel Schwarzschmied

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