South Tyrol Museum of Tourism - Touriseum

The Touriseum at Castel Trauttmansdorff near Merano tells the story of tourism in Tyrol.

The South Tyrol Museum of Tourism - “Südtiroler Landesmuseum für Tourismus” in German, “Museo Provinciale del Turismo” in Italian - was inaugurated in 2003 at Castel Trauttmansdorff in Merano (Meran). In fact, there is no better place for a tourism museum than the holiday residence where Sisi spent her cure stay in Merano twice and undoubtedly boosted tourism in this area. By the way, the Touriseum is the first museum of the Alpine area that is completely and exclusively dedicated to the history of tourism. Furthermore it is one of the 10 Provincial Museums of South Tyrol, an entity that also comprises other museums such as the South Tyrolean Cultural History Museum at Castel Tyrol or the South Tyrolean Wine Museum in Caldaro.

The Touriseum boasts a wide range of interesting exhibits as well as life-sized statues, figurines and detailled model exhibits. Make a journey in time, starting about 200 years back in history of tourism. The adventure museum has been implemented in a way that enables the visitors to experience it also autonomously, that is to say on their own. What awaits you is also the funny “South Tyrol Game” for adults and kids on the last floor. By switching you can navigate a ball across a wooden platform, representing the tourism landscape of South Tyrol.

By the way: a visit to the Touriseum can be perfectly combined with a visit to the Gardens of Trauttmansdorff Castle (admission included). Plan a full day for the two highlights! And how to reach the South Tyrol Museum of Tourism? From the centre of Merano, the road to the Gardens of Trauttmansdorff Castle is well signposted. A large parking space (subject to charge) is located opposite the entrance, furthermore the bus lines 4 and 1B stop here. By foot, you can walk the Sisi Path from the centre of Merano to the Touriseum (about 45 minutes).

Opening hours: from April 1 to November 15, 2019
April 1 - Oct 15, 2019:
daily from 9 am to 7 pm
Oct 16 - 31, 2019:
daily from 9 am to 6 pm
Nov 1 - 15, 2019:
daily from 9 am to 5 pm
Fridays in June, July and August:
open from 9 am to 11 pm

14.00 Euros (adults), free for kids under 6 years
11.00 Euros (children and young people from 6 to 18 years, students)
12.00 Euros (seniors over 65)
8.50 Euros (Summer Nights Pass, Fridays from 6 pm)
8.50 Euros (Late-Autumn Pass, in November, free under 18 years)
family ticket available (30.00 Euros)
admission to the Gardens of Trauttmansdorff Castle included

Further information:
phone: +39 0473 255655,

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