Touriseum Schloss Trauttmansdorff Schilder Kehren
Touriseum Schloss Trauttmansdorff Schilder Kehren

South Tyrol Museum of Tourism - Touriseum

The Touriseum in the venerable walls of Trauttmansdorff Castle near Merano tells the story of tourism in Tyrol

The South Tyrol Museum of Tourism - "Südtiroler Landesmuseum für Tourismus" in German, "Museo Provinciale del Turismo" in Italian - was inaugurated in 2003 at Trauttmansdorff Castle on the outskirts of Merano. In fact, there is no better place for a tourism museum than the holiday residence where Sisi spent her cure stay in Merano twice and undoubtedly boosted tourism in this area. The Touriseum is the first museum of the Alpine area that is completely and exclusively dedicated to the history of tourism. Furthermore it is one of the Provincial Museums.

The Touriseum boasts a wide range of interesting exhibits as well as life-sized statues, figurines and detailled model exhibits. Make a journey in time, starting about 200 years back in history of tourism. The adventure museum has been implemented in a way that enables the visitors to experience it also autonomously, that is to say on their own. What awaits you is also the funny "South Tyrol Game" for adults and kids on the last floor. By switching you can navigate a ball across a wooden platform, representing the tourism landscape of South Tyrol.

A visit to the Touriseum can be perfectly combined with a visit to the Gardens of Trauttmansdorff Castle (admission included). And how to reach the Touriseum? From the centre of Merano, the road to the Gardens of Trauttmansdorff Castle in Maia Alta is well signposted. A large parking space is located opposite the entrance, furthermore the bus lines 4 and 1B stop here. By foot, you can walk the Sissi Path from the centre of Merano to the Touriseum (about 45 minutes).

Contact info

Opening times

  • Sat 25 May 09:00 - 19:00
  • Sun 26 May 09:00 - 19:00
  • Mon 27 May 09:00 - 19:00
  • Tue 28 May 09:00 - 19:00
  • Wed 29 May 09:00 - 19:00
  • Thu 30 May 09:00 - 19:00
  • Fri 31 May 09:00 - 19:00

Despite careful control we cannot guarantee the correctness of the provided data.

Full timetables
Despite careful control we cannot guarantee the correctness of the provided data.

Spring 2024 (29/03/2024 - 30/06/2024)

  • Mon 09:00 - 19:00
  • Tue 09:00 - 19:00
  • Wed 09:00 - 19:00
  • Thu 09:00 - 19:00
  • Fri 09:00 - 19:00
  • Sat 09:00 - 19:00
  • Sun 09:00 - 19:00

Easter 2024 (31/03/2024) 09:00 - 19:00

Easter Monday 2024 (01/04/2024) 09:00 - 19:00

Liberation Day 2024 (25/04/2024) 09:00 - 19:00

Labor Day 2024 (01/05/2024) 09:00 - 19:00

Whit Monday 2024 (20/05/2024) 09:00 - 19:00

Republic Day 2024 (02/06/2024) 09:00 - 19:00

Reduced opening 2024 (07/06/2024) 09:00 - 17:00

Summer 2024 (01/07/2024 - 31/08/2024)

  • Mon 09:00 - 19:00
  • Tue 09:00 - 19:00
  • Wed 09:00 - 19:00
  • Thu 09:00 - 19:00
  • Fri 09:00 - 23:00
  • Sat 09:00 - 19:00
  • Sun 09:00 - 19:00

Reduced opening 2024 (31/07/2024) 09:00 - 17:00

Reduced opening - Feast of the Assumption 2024 (15/08/2024) 09:00 - 17:00

Autumn 2024 (01/09/2024 - 15/10/2024)

  • Mon 09:00 - 19:00
  • Tue 09:00 - 19:00
  • Wed 09:00 - 19:00
  • Thu 09:00 - 19:00
  • Fri 09:00 - 19:00
  • Sat 09:00 - 19:00
  • Sun 09:00 - 19:00

October 2024 (16/10/2024 - 31/10/2024)

  • Mon 09:00 - 18:00
  • Tue 09:00 - 18:00
  • Wed 09:00 - 18:00
  • Thu 09:00 - 18:00
  • Fri 09:00 - 18:00
  • Sat 09:00 - 18:00
  • Sun 09:00 - 18:00

November 2024 (01/11/2024 - 15/11/2024)

  • Mon 09:00 - 17:00
  • Tue 09:00 - 17:00
  • Wed 09:00 - 17:00
  • Thu 09:00 - 17:00
  • Fri 09:00 - 17:00
  • Sat 09:00 - 17:00
  • Sun 09:00 - 17:00

All Saints 2024 (01/11/2024) 09:00 - 17:00

Admission

admission to the Touriseum and the Botanic Gardens:
€ 16.00 adults
€ 14.00 seniors 65+
€ 13.00 children and young people (6-17 years)
€ 13.00 students (up to 28 years)
€ 13.00 people with disabilities
€ 13.00 groups (15 and more persons)

€ 20.00 family ticket (1 adult with children)
€ 36.00 family ticket (2 adults with children)

€ 9.00 summer evening ticket (June, July and August every Friday from 6 pm)
€ 9.00 late autumn ticket (November - free under 18 years)

free for children under 6 years

€ 5.00 parking space (full day)

More information

Animals of every type and size are not allowed, neither in transport boxes or bags.

The South Tyrol Museum of Tourism stays open every year from the end of March till mid-November, daily from 9 am on. Reduced opening hours during the concert evenings at the Botanic Gardens in summer (June 7, July 31 and August 15). Season start 2024 on March 29.

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